This is how Phillip Morris markets its Marlboro cigarattes. The Marlboro Man! The Marlboro Man was conceived by the advertising firm, Leo Burnett in 1954.
The Marlboro Man is the archetypal symbol of rugged independence, freedom, space, and Americana. It's the way to entice smokers to be a free, independent, macho cowboy in the Old West!
Well, the advertising campaigns worked successfully, at least in the past. Due to heightened antismoking sentiment and health concerns, the public living in developed countries no longer yearn to be the Marlboro Man.
So, tobacco industry giants, such as Phillip Morris, are targeting smokers in developing countries such as China, Russia, India and of course South East Asia to entice them to be the Marlboro Man!
Now, even women in these developing countries began to smoke believing that smoking is a symbol of an improved status in the society.
So, do you want to be the Marlboro Man?
This is Wayne McLaren, an American actor who portrayed The Marlboro Man in Marlboro's advertisements in the 1970s. Cool, eh!
This is Wayne McLaren (1940 - 1992) again. He died in 1992 due to lung cancer.
So do you still want to be the Marlboro Man?